TikTok is introducing a updated setting that allows them to reduce the amount of AI-made content appearing in their feeds. This move comes as the service revealed that it now features more than 1 thousand million content made with AI.
Trial and Implementation
The new functionality is being tested over the coming weeks before a global launch. This shift aligns with a surge in AI-generated material, fueled by new video-generation tools.
The Broader AI Trend
Recent reports that approximately a tenth of the most rapidly expanding content creators on a competing service primarily display content made by AI. A large amount of this content is deemed “AI slop”, a term for substandard, bulk-generated content that is often illogical or bizarre.
Based on user feedback that a lot of users appreciate content created using AI tools, including AI artwork to informative clips, and we want to provide users the option to see more or less of that, according to their own likes,” commented a platform representative.
AI on the Platform
The platform announced that there are now over a billion videos on its service tagged as artificially created. Overall, more than 100 million videos are submitted to the app each day, making clips made by AI a minor part of its total content library.
Customizing Your Feed
Users will be able to limit or boost the amount of AI content they see by opening the content preference setting in the application and selecting the AI content topic. Further subjects that currently be adjusted under the filter cover news, clothing, aesthetics, and movement.
AI Disclosure Rules
TikTok’s policies mandate content makers to label lifelike AI-made content, and it forbids malicious AI impersonations of celebrities or critical incidents. Any realistic AI video that is not labeled can be taken down under its community policies.
Furthermore, the service will henceforth attach an AI-generated tag to content made using its proprietary AI systems, or flagged by an collaborative effort for identifying content made by AI. This action is aimed to deter users from seeking to evade the tagging system.
AI Literacy Programs
The company is additionally establishing a $2m awareness program for experts and institutions to create informative material about responsible artificial intelligence. This program will assist charitable organizations specializing in teaching programming and robotics.
Moderation Strategy
TikTok has defended its safety measures, during controversy over plans to lay off numerous review team members in Britain. It is planning to cut 439 jobs in its trust and safety department in the UK capital, with trade unions and internet security professionals raising concerns that people are being substituted by automated systems.
A senior executive stated that people-led review would still have a role, but automated tools can safeguard staff by eliminating the most harmful content ahead of it has to be seen by people. The platform announced a 76% decrease in explicit and harmful content seen by content reviewers over the last 12 months due to intervention by its machine learning processes.
“We think that it’s essential to combine staff and AI to maintain a secure environment,” the official commented. “We’ll have humans as involved in the system, but we further consider it’s highly necessary to minimize viewing of unsafe media as swiftly, which is the area in which a lot of the machine support is proving valuable operate efficiently.”
